Aashish Rai: notes on content and search https://aashish-rai.com.np/blog Practical notes on content strategy, on-page SEO and search intent, written by an SEO and content specialist in Kathmandu. en Asisrai201@gmail.com (Aashish Rai) Mon, 25 Aug 2026 00:00:00 +0000 Why most content plans fail before a word is written https://aashish-rai.com.np/blog/why-most-content-plans-fail https://aashish-rai.com.np/blog/why-most-content-plans-fail Mon, 25 Aug 2026 00:00:00 +0000 Content strategy Publishing more rarely fixes a content problem. Usually the plan never decided who each page was for, so every page competes with the others for the same query. Here's the order I work in instead, and how to tell if your plan has this problem.