Notes from doing the work
Not SEO news, and not definitions you could get from any glossary. What I've learned writing and optimizing 300+ articles, including the decisions I got wrong and what the data said afterwards.
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Why most content plans fail before a word is written
Publishing more rarely fixes a content problem. Usually the plan never decided who each page was for, so every page competes with the others for the same query. Here's the order I work in instead, and how to tell if your plan has this problem.
What I'm writing about
First-hand only. If it could have been generated from a generic SEO definition, it doesn't go up.
What 300+ articles taught me about content decay
Which pages died, which recovered after a refresh, and the pattern that separated them.
Rewrite or new page? How I decide
The Search Console checks I run before choosing, and the threshold where a rewrite stops being worth it.
Most content calendars are just keyword lists
What has to be attached to a row before it's actually a plan.
My workflow for a blog that lost its traffic
The order of diagnosis: cannibalization, intent drift, decay, or SERP change.
Want this applied to your site?
Reading about it is slower than having someone look at your Search Console for an hour.