Services

SEO work built around the problem, not a package.

Q: How do you price SEO and content work?

Per project for defined pieces of work such as an audit or a content strategy, and monthly where the work is ongoing optimization and reporting. I scope after the first conversation rather than publishing fixed packages, because the same price buys very different work depending on how much content already exists.

Q: Can you work with my existing writers?

Yes, and it is often the cheaper arrangement. I produce the strategy and the briefs: search intent, page type, structure, headings, questions to answer, internal links. Your writers produce the drafts. I review against the brief before publication.

Q: Which service should I start with?

If you already publish content, start with a content audit: it tells you which pages to keep, refresh, consolidate or remove, and usually finds growth without writing anything new. If you are starting from little content, begin with content strategy so the first ten pages are the right ten.

Q: Do you guarantee rankings?

No, and neither should anyone else. Rankings depend on competitors, your domain's history and Google's own changes. What I commit to is the work being done properly and reported honestly, including when a change did not move anything.

Six things I do. Each one is work I've done in-house for finance, education, SaaS and agency teams. Now available as a project or ongoing. If you don't know which you need, the audit answers that question for you.

Discuss your project → How engagements run

01 · My core skill

On-page SEO & content optimization

The pages you've already published are your cheapest growth. They have history, impressions and sometimes links. They just don't match what the searcher wanted. I rewrite them against real SERP evidence rather than a checklist.

Who it's for: sites with 20+ published pages where traffic has flattened or slipped.

You get: prioritized page list · intent assessment per page · rewritten sections or full rewrites · title & meta rewrites · internal-link additions · before/after report from Search Console

Content strategy & topic clusters

A keyword list is not a strategy. This is a prioritized plan: which topics you can realistically win, in what order, what page type each needs, and how they link so authority accumulates in one place instead of scattering.

Who it's for: teams about to invest in content and wanting the first ten pages to be the right ten.

You get: topic cluster map · keyword-to-intent mapping · pillar and supporting page plan · build order with reasoning · internal-linking plan · content briefs for the first batch

03 · Best starting point

Content audit & refresh plan

A verdict on every page you've published: keep, refresh, consolidate, or remove. This is where cannibalization and content decay get found, and it routinely uncovers more growth than a quarter of new publishing would.

Who it's for: anyone who suspects they have more content than strategy.

You get: page-by-page verdict · cannibalization map · decay flags · consolidation recommendations with redirect targets · refresh priority order

Keyword & SERP research

Research that ends in decisions, not a spreadsheet. For each target I check who ranks, what format Google rewards, and whether you can plausibly compete, so you don't spend three months writing toward a SERP you can't enter.

Who it's for: teams whose keyword lists came from a tool's default export.

You get: keyword map with intent and difficulty · competitor gap list · page-type call per keyword · question keywords worth answering

Technical & local SEO

The foundations that quietly cap everything else: crawling, indexing, site structure, internal linking depth. Plus local visibility if you serve a specific city, which in Nepal is often where the commercial searches actually are.

Who it's for: sites where good content still isn't being found, or location-based businesses.

You get: prioritized technical fix list · indexation review · site structure recommendations · Google Business Profile and local recommendations

Reporting that means something

Search Console and GA4 read against the plan: what moved, what didn't, what to do next. Short enough that you'll actually read it, specific enough to act on. Includes the pages quietly declining while the total looks fine.

Who it's for: anyone receiving SEO reports they don't trust or understand.

You get: monthly or weekly report · clicks, impressions, position and top-10 movement · decay watchlist · next actions, ranked

How engagements run

What actually happens after you email me

A conversation, free

30 minutes. You describe what you're trying to grow and what you've tried; I ask about your content, your Search Console, and the business behind it. If I'm not the right person, I say so here.

A quick look at your data, free

With read-only Search Console access I can usually name the actual bottleneck in an hour: cannibalization, intent mismatch, decay, or simply no coverage. You get that answer whether or not you hire me.

A scoped proposal

What I'd do, in what order, what it costs, and what you should expect to see change, with the parts I'm uncertain about labeled as uncertain. Fixed scope, no open-ended retainers by default.

The work, in milestones

Delivered in agreed stages so you see output early rather than at the end. Everything lands in your docs and your CMS, not in a tool you lose access to when we stop working together.

Measurement, then a decision

Four to eight weeks after changes go live, we compare against the same period before. Then we decide together whether to continue, change direction, or stop.

Practical questions

Pricing, working style, guarantees

How do you price this?

Per project for defined work (an audit, a strategy, a batch of rewrites) and monthly where the work is ongoing optimization and reporting. I scope after the first conversation rather than publishing packages, because the same fee buys very different work depending on how much content already exists. Tell me your budget range and I'll tell you honestly what fits inside it.

Can you work with my existing writers?

Yes, and it's usually cheaper. I produce the strategy and the briefs (intent, page type, structure, headings, questions to answer, internal links) and your writers produce the drafts, and I review against the brief before publication. I've written 300+ articles myself, so the briefs are written by someone who knows what's actually usable.

Which service should I start with?

If you already publish content: the content audit. It tells you what to keep, refresh, consolidate or remove, and finds growth without new writing. If you have little content yet: content strategy, so the first ten pages are the right ten rather than ten guesses.

Do you guarantee rankings?

No, and be careful with anyone who does. Rankings depend on competitors, your domain's history and Google's own changes, none of which I control. What I commit to is work done properly and reported honestly, including the months when something didn't move.

Are you available? You have a full-time role.

I take on a limited amount of freelance and consulting work alongside my role, which means I'm honest about capacity rather than overcommitting. Ask and I'll tell you what I can realistically take on this month.

Not sure which one you need?

Describe the situation in a few lines. I'll tell you where I'd start, including if the answer is "you don't need to hire anyone for this yet".

Discuss your project →